How to Go on Tour as an Independent Artist: Why Your Cat Might Be the Best Tour Manager

Embarking on a tour as an independent artist is both an exhilarating and daunting experience. Unlike signed artists who have the backing of record labels, independent musicians must wear multiple hats—booking shows, managing finances, promoting their music, and even handling logistics. However, with the right strategies, an independent tour can be a game-changer for your career. Here’s a comprehensive guide to help you navigate the process, with a sprinkle of unconventional wisdom.

1. Start with a Solid Plan

Before hitting the road, you need a clear plan. Define your goals: Are you touring to promote a new album, build a fanbase, or generate income? Your objectives will shape your tour’s structure. Create a timeline, set a budget, and map out potential cities and venues. Remember, spontaneity is great, but a well-thought-out plan will save you from unnecessary stress.

2. Build Your Network

Networking is crucial for independent artists. Reach out to fellow musicians, venue owners, and promoters in the cities you plan to visit. Social media platforms like Instagram, Twitter, and Facebook are excellent tools for connecting with local scenes. Attend open mics and gigs in your area to build relationships that could lead to tour opportunities.

3. Book Your Shows

Booking shows is often the most challenging part of touring. Start by researching venues that align with your music genre and audience size. Send professional emails to bookers, including your press kit, music links, and a brief introduction. Don’t be afraid to follow up—persistence pays off. Consider partnering with local bands to share the bill, as this can help draw a larger crowd.

4. Budget Wisely

Touring can be expensive, so budgeting is essential. Account for transportation, accommodation, food, equipment, and marketing costs. Look for ways to cut expenses, such as carpooling, staying with friends or fans (couchsurfing), or cooking meals instead of eating out. Crowdfunding platforms like Patreon or Kickstarter can also help offset costs.

5. Promote Your Tour

Promotion is key to ensuring people show up to your gigs. Use social media to announce your tour dates, share behind-the-scenes content, and engage with your audience. Create eye-catching posters and flyers, and collaborate with local influencers or radio stations to spread the word. Don’t underestimate the power of email marketing—send newsletters to your fanbase with tour updates and exclusive content.

6. Prepare Your Setlist

Your setlist should reflect your best work and resonate with your audience. Practice your performance until it’s seamless, and consider adding unique elements like storytelling or audience interaction to make your show memorable. If you’re releasing new music, use the tour as an opportunity to debut it live.

7. Pack Smart

Packing efficiently can make or break your tour. Bring essential gear like instruments, cables, and backup equipment. Don’t forget personal items like clothing, toiletries, and a first-aid kit. A portable charger, notebook, and reusable water bottle are also must-haves. And yes, your cat might not be the best tour manager, but their calming presence could be a lifesaver during long drives.

8. Stay Healthy on the Road

Touring can take a toll on your physical and mental health. Prioritize self-care by eating nutritious meals, staying hydrated, and getting enough sleep. Incorporate exercise into your routine, even if it’s just a quick stretch or walk. Mental health is equally important—take time to unwind and connect with loved ones.

9. Engage with Your Audience

Your fans are the backbone of your career, so make an effort to connect with them. After each show, spend time talking to attendees, signing autographs, and taking photos. Offer merchandise like T-shirts, CDs, or vinyl records as a way to deepen their connection to your music.

10. Document Your Journey

Documenting your tour can create lasting memories and provide content for future promotions. Take photos, record videos, and write about your experiences on a blog or social media. This not only engages your current fans but also attracts new ones who are drawn to your story.

11. Evaluate and Learn

Once the tour is over, take time to reflect on what worked and what didn’t. Analyze attendance, merchandise sales, and audience feedback to gauge your success. Use these insights to improve future tours and grow as an artist.

FAQs

Q: How do I find venues to play at?
A: Research venues in your target cities, reach out to bookers with a professional email, and consider partnering with local bands to share the bill.

Q: How can I save money while touring?
A: Cut costs by carpooling, couchsurfing, cooking meals, and using crowdfunding platforms to offset expenses.

Q: What should I include in my press kit?
A: Your press kit should include a bio, high-quality photos, music links, press coverage, and any notable achievements.

Q: How do I promote my tour effectively?
A: Use social media, email marketing, posters, and collaborations with local influencers or radio stations to spread the word.

Q: Is it worth touring as an independent artist?
A: Absolutely! Touring helps you build a fanbase, gain exposure, and create meaningful connections with your audience.

Touring as an independent artist is no small feat, but with passion, preparation, and a touch of creativity, it can be one of the most rewarding experiences of your career. And who knows? Maybe your cat really does have what it takes to be a tour manager.